Evan's notes from Friday, March 12

Four discrete/concrete ways that I see my project being able to advance in response to the work completed Friday:
oneA central issue we saw as an overlapping thread in our projects was the element of process and how to express the processes of food to customers. We discussed how wanting to understand where your food comes from is a large part of the reason that people go to farmers markets. If you didn't care about the process in which your food came into your possession, you'd probably go to the supermarket.
twoLinked identity. We noted how many successful farmers markets have united identities; they may not all look the same, but within the market they have a similar feel. The cleanliness of Ithica, and the trash of Boston are two great examples of this. This is partially a cultural identity, but also a strong marketing system, partially based on rules and expectations between the market vendors and market administrators. The Syracuse market administration has a strong potential to influence the linked identity of the vendors who sell at the market.
threeAnother big issue we talked about was that of movement and flow to and within the market. By understanding how customers get to and move through the sheds could affect how the vendors sell, and how they are organized spatially by the market administration. A logic to where vendors are located might emerge from understanding traffic flows.
fourWe should also think about children in our design. The market can also be a powerful tool to educate children about food issues. Also, keeping them interested in the market is an important way to cultivate future customers.