Packaging Idea

From Inhabitat:
" Yes, [artist] Rodrigo [Piwonka] took a bagel sandwich and put it in an old CD spindle case, thus giving the case a new life as a reusable bagel sandwich container."

As Evan noted earlier in some photographs, many vendors selling produce use baskets to display their food and refill them after the produce is bought. A vendor could gain some interest by using less conventional vessels to store and sell their food in. What do you think?